The printer called "Paper" is a fun project that reimagines the modern printer. First off, the industrial design of this printer is stunning, compared to the dull and dreary printers we know. This alone makes it eye-catching and entices you to interact with it.

In terms of aesthetic interaction and enjoyment of use, it has some interesting aspects to consider. Rather than hiding the functional components, it displays them in plain sight: paper isn't hidden away in hard-to-open drawers, but exposes it in a playful manner, much like a roll of paper towels. Rather than a row of identical buttons, it uses a variety of physical controls (buttons, knobs, and switches), which help differentiate and announce their function, particularly on repeat use. Feedback is immediate, active, and relevant (light indicators around the "start button"), but also gradual, passive, and peripheral¹: the paper roll shrinks as you print more — meaning that you might remember to order new paper at an unrelated point in time, when your eyes glide across the room.

The product seems to be made as a project for design school, and while the website claims that they are working on turning it into a real product, that doesn't seem to have happened in the past four years. Regardless, it's a heart-warming example of what can be done to product categories by designing for fun and enjoyment.